Profile

Co-Founder & Chief Marketing Officer (CMO) at myResto Today

SaaS Sales Strategist | B2B Growth Leader | Relationship Builder

Muhammed Rafi brings over 7 years of experience in sales leadership, client relationship management, and SaaS-based business development. With a proven track record across brands like PagarBook, Marg ERP, FloBiz (MyBillBook), and Malabar Gold & Diamonds, he is a seasoned professional in building sales pipelines and closing high-value partnerships.

As the Chief Marketing Officer (CMO) at myResto Today, Rafi is responsible for:

• Customer acquisition and market penetration strategy
• Designing and executing B2B sales campaigns
• Building reseller/contributor programs
• Managing brand partnerships, outreach, and retention

He has led and trained sales teams in hybrid environments and understands the pulse of the Indian SMB ecosystem, making him uniquely suited to drive adoption across Tier 2 & Tier 3 markets.

Key Strengths:

• Strategic Sales Planning
• CRM & Channel Sales
• SaaS Implementation & Training
• Client Onboarding & Retention
• Market Research & Feedback Loops

Work Ethic: Passionate, data-driven, and people-centric. Rafi focuses on aligning growth strategies with real business needs to drive long-term impact.

Past Roles Include:

• Team Lead, PagarBook
• Assistant Manager, Marg ERP Ltd.
• Team Lead Manager, FloBiz | MyBillBook
• Area Sales Manager, Startalo Solutions LLP
• Sr. Executive, Malabar Gold & Diamonds